Welcome to your gateway into the VeeFriends universe where storytelling, collectibles, content, and experiences revolve around more than 250 unique characters, each representing a meaningful skill or trait. Whether a character speaks to your values or you just like the vibes, VeeFriends is designed to spark curiosity, connection, and self-discovery.

This blog is your guide to exploring it all, from comics and trading cards to digital collectibles and live events, offering everything you need to dive into the dynamic world of VeeFriends.

But first, a word from Founder & CEO of VeeFriends, Gary Vaynerchuk.

What is VeeFriends?

VeeFriends is an entertainment company dedicated to creating a better world through its universe of more than 250 characters. Created by Gary Vaynerchuk, VeeFriends blends storytelling, collectibles, content, and experiences to spark curiosity and self-awareness. Each character embodies a different meaningful trait, like Empathy, Resilience, or Curiosity, and people often find themselves drawn to the ones that reflect their values, goals, or quirks. That unique personal connection is the magic of VeeFriends.

VeeFriends is about building a better world through characters that encourage us to be our best selves and have fun doing it.

VeeFriends Digital Collectibles

VeeFriends digital collectibles (NFTs) are where the universe first began, with each collectible representing a unique character and unlocking exclusive events, experiences, and surprises. Starting with the hand-drawn Series 1 NFTs by Gary Vaynerchuk, which laid the foundation for VeeCon, the journey continued with BOOK GAMES, VeeFriends Series 2, and the high-end VeeFriends Iconics, expanding the VeeFriends digital collectible universe.

VeeFriends Series 1 and Series 2 Digital Collectibles

VeeFriends Series 1

Series 1 marked the beginning of it all with a hand-drawn NFT collection by Gary Vaynerchuk. Released on May 11th, 2021, the series features 10,255 NFTs representing 268 unique characters. Every one of these characters was drawn by Gary himself, reflecting his creative vision in each hand-crafted design. More than just artwork, each Series 1 NFT served as a key to VeeCon 2022, 2023, and 2024. VeeFriends Series 1 represents the first-ever collectible that VeeFriends has produced, and is the grail collectible in the VeeFriends universe.

View the Series 1 Collection

VeeFriends Series 2

Series 2 built upon the foundation of Series 1, bringing Gary Vaynerchuk’s original drawings to life through animation for the first time with 55,555 NFTs featuring 236 returning characters and debuting 15 new characters. Every NFT in Series 2 is a unique 1/1, showcasing a distinct combination of vibrant, fully personified designs. The series highlighted 251 characters across 74 scenes and 6 poses, with 6 Spectacular types, further evolving the VeeFriends universe.

View the Series 2 Collection

VeeFriends Iconics and BOOK GAMES Digital Collectibles

BOOK GAMES

Book Games is a collection that began as 125,000 NFTs on Immutable X, earned by purchasing 12 or more copies of Gary Vaynerchuk’s book Twelve and a Half. Each token featured one of 16 unique artworks, framed in one of 15 randomly generated frames, with rarity determined by a combination of artwork, frame, or one of five VeeFriends Spectacular rarities. BOOK GAMES are burnable assets, which means their supply is consistently decreasing through Burn Island, as tokens are intentionally burned for various digital or physical benefits.

View the BOOK GAMES Collection

Burn Island: Burn VeeFriends Digital Collectibles for Rewards

Burn Island is a dynamic platform launched by VeeFriends in February 2023, designed to let NFT collectors trade their digital assets — primarily BOOK GAMES tokens, though other NFTs are sometimes required — for exclusive rewards ranging from physical collectibles to unique experiences.

The platform operates through two distinct formats: Eruptions and the Treasure Chest. Eruptions are limited-time events where eligible token holders can burn specific NFTs to claim a set number of prizes, while the Treasure Chest offers a rotating selection of rare items available for redemption at special rates, also for a limited time.

VeeFriends Iconics

Iconics is a collection of 1-of-1 NFTs that reimagined the most coveted Series 1 Spectacular characters in a unique fractured WPAP style, hand-drawn by artist Gilang Bogy.

View the VeeFriends Iconics Collection

Interested in starting to build your VeeFriends NFT collection but don’t know where to start? Our team is here to help. Schedule a 1:1 concierge appointment via VeeFriends.com/nftsupport and our team will walk you through it!

VeeFriends Collectible Trading Cards

VeeFriends collectible trading cards bring these beloved characters to life in a tangible way. Created for fans, collectors, and newcomers alike, these cards highlight the unique personality and purpose of each VeeFriend character. Whether you’re collecting for the characters, crafting decks for gameplay, or hunting for rare pulls, the cards offer an engaging and interactive way to immerse yourself in the VeeFriends universe.

VeeFriends Series 1 Trading Cards

The VeeFriends x Zerocool Series 1 Trading Cards represent a milestone in merging the worlds of NFTs and traditional collectibles, bringing GaryVee’s vision of physical trading cards to life. These highly limited cards are a collectible set featuring all 268 VeeFriends Series 1 characters, along with 15 exclusive sketch cards that introduced VeeFriends Series 2 Alpha characters. With only 1,000 boxes produced and just 800 available publicly, each box contains 10 cards, making this a rare and sought-after item.

Series 1 Trading Card Checklist

VeeFriends Trading Card Game (Series 2)

The VeeFriends Trading Card Game (TCG) combines collectible trading cards with competitive gameplay, featuring 251 VeeFriends characters in strategic head-to-head battles. With cards showcasing Aura, Stamina, and Skill attributes, players compete to collect points and claim the title of VeeFriends Champion. This is the physical counterpart to the Series 2 NFT collection.

Series 2 Trading Card Checklist

Topps VeeFriends Chrome 2025

Topps VeeFriends Chrome 2025 is the first-ever Topps x VeeFriends collection. This limited-edition release features 100 VeeFriends characters with refractor finishes, exclusive inserts, and rare numbered parallels including ultra-rare 1/1 Superfractors, marking a milestone for both trading card and VeeFriends collectors. This collection is the first produced in a long-term deal between Topps and VeeFriends.

Topps VeeFriends Chrome 2025 Checklist

VeeFriends Comics

VeeFriends Comics began with VeeFriends Daily Comics on social media, offering bite-sized stories that brought the universe to life through storytelling, humor, and heart. As the world of VeeFriends expanded, so did the comic offerings, with the addition of Sunday Newspaper Comics and live comic shows. The first physical comic book, VeeFriends #1, was released in collaboration with legendary artist J. Scott Campbell. Under the direction of D.J. Coffman, VeeFriends comics have continued to explore the deeper stories of its characters, growing into a vibrant and engaging part of the VeeFriends universe.

VeeFriends Daily Comics

VeeFriends Comic Books

Comics in Newspapers

Comics Live

VeeFriends Collectibles

Collectibles are a cornerstone of VeeFriends, rooted in Gary Vaynerchuk’s lifelong passion for collecting. From pins like Edition 0 and Road to VeeCon, to Super Stickers from Road to VeeCon and the Snowstorm Collection, each item is designed to be fun and meaningful. Collaborations with brands like Funko, Squishmallows, and Masters of the Universe, along with collectibles like VeeFriends Vending Minis and figurines from Macy’s, offer fans a variety of ways to connect and collect.

VeeFriends Physical Collectible Pins & Super Stickers

VeeFriends Pins

Since their debut with Gift Goats in May 2023, VeeFriends Pins have quickly become a must-have for collectors, featuring iconic collections like Edition 0, Halloween 2023, Road to VeeCon, New Year New You, New York Comic Con, and more. These high-quality collectible pins bring beloved characters to life, offering fans a tangible connection to the VeeFriends universe and celebrating the art of collecting in vibrant, unique designs.

Everything you need to know about VeeFriends Pins

VeeFriends Super Stickers

VeeFriends Super Stickers are limited edition, trading-card sized prism stickers aimed to bring together nostalgia, modern collectibles, and community. They pay homage to the golden days of early Pokémon and the allure of 1980’s Prism vending machine stickers. These stickers embody the passion and excitement that fueled the earlier days of card collecting, a sentiment we strive to carry forward in the VeeFriends community.

Everything you need to know about VeeFriends Super Stickers

VeeFriends Minis & Vending

VeeFriends Vending introduced VeeFriends Minis, a line of collectible toys that brings the VeeFriends characters to life in a fun, miniature form. These pocket-sized figures allow fans to collect and display their favorite characters, expanding the VeeFriends universe in a playful, hands-on way.

VeeFriends Vending

VeeFriends Vending offers the opportunity for anyone to become official VeeFriends vendors, bringing these unique collectibles to even more people and further connecting the world with the brand.

Become a Vendor

VeeFriends Minis

VeeFriends Minis are released in exclusive Seasons, with each Season featuring a fresh lineup of collectible characters. Once a season is sold out, those characters are never reproduced, enhancing the rarity and collectibility of each figure.

View All VeeFriends Minis Seasons

VeeFriends Figurines

VeeFriends figurines bring the characters to life with high-quality, collectible designs in partnership with iconic brands like FUNKO, Masters of the Universe, and Macy’s.

Limited-edition Pop! Jolly Jack-O

Masters of the Universe Origins™ Skeletor® & VeeFriends™ Skilled Skeleton™ 2-Pack

The Flex’n Fox GOLD Figurine

Macy’s VeeFriends Figure Collectibles

VeeFriends Plushies

VeeFriends Plushies offer a cuddly way to connect with favorite characters. These high-quality, huggable plushies bring the VeeFriends to life in a soft, charming form.

Squishmallows x VeeFriends Plush Collectibles

Macy’s VeeFriends Plush Collectibles

VeeFriends Apparel

VeeFriends Apparel merges comfort, character, and culture, empowering fans to proudly wear their values. Through seasonal releases such as Spring/Summer 2022 and Winter 2022 and limited-edition collaborations with brands like Reebok, Starter, Anwar Carrots, and Staple Pigeon, each piece embodies the spirit of VeeFriends. Our offerings include limited supply FriendsCaps, the Character Comfort Collection, and other unique items, allowing you to celebrate your favorite characters and traits in style. Each release reflects the evolving nature of the VeeFriends universe, offering new ways to express your connection to the community.

FriendsCaps by VeeFriends

Gritty, Loyal, and Resilient FriendsCaps

FriendsCaps are limited-edition, premium hats featuring select VeeFriends characters, designed for those who stand by their friends, teams, and commitments.

Sign up here to be the first to know about upcoming FriendsCaps releases

555 Collection

The 555 Collection is a line of limited-edition retro graphic tees starring your favorite VeeFriends. Each design in this collection celebrates the important traits of VeeFriends in a classic, bold, serial-numbered style that makes every tee one of a kind. These releases are only available through livestream-exclusive sales.

Learn more about the 555 Collection

VeeFriends Character Comfort Collection

The Character Comfort Collection lets you wear your favorite VeeFriends characters and traits every day, at an accessible price. With 283 character options available, including tees and hoodies in youth sizes (XS to XL), fans of all ages can express themselves with the VeeFriends.

View the Character Comfort Collection

VeeFriends Brand Partnerships and Collaborations

VeeFriends Brand Partnerships and Collaborations

VeeFriends has collaborated with some of the world’s most iconic brands to bring its characters into everyday life. With more than 40 partnerships across fashion, collectibles, food, and entertainment, VeeFriends is building bridges between its values-driven brand and global audiences.

Anthros · Anwar Carrots · Bartbridge · Chuck E. Cheese · CGC · CoolKicks · Crocs · Empathy Wines: Rare Robot Red Blend, “Too the Moon” Meerkat Muscat, Empathy Elephant Cabernet Sauvignon · everbowl · Fanatics · Funko · Gregory’s Coffee · Get Maine Lobster · Huckberry · Infinite Objects · Johnnie Walker · Juicy Couture · Kim Shui · Lids · Ludex · Macy’s · MaryRuth’s · Mattel · Menswear Dog · Moonbug Entertainment · Major League Pickleball · Pizzeria UNO’s · PSA Magazine · Primitive · Reebok: Aspiring Alpaca Classic Nylon Sneakers & Accountable Ant Classic Nylon Sneakers · Snoop Dogg · Squishmallows · Staple Pigeon · Starter · Topps Chrome · UNO · Vans · Vintage Frames · Wonder · zerocool

VeeFriends Kids Entertainment

VeeFriends brings big-hearted entertainment to little ones with the Meet Me in the Middle children’s book and an exciting lineup of animated adventures produced by Moonbug Entertainment, the company behind CoComelon! VeeFriends cartoons are packed with playful storytelling that helps kids build emotional intelligence through the VeeFriends characters. These shows and books teach valuable life lessons about kindness, courage, patience, teamwork, and more all while keeping things fun, silly, and easy to grasp. VeeFriends is here to make learning emotional skills an awesome adventure!

VeeFriends Cartoons on YouTube Kids

VeeFriends Cartoons is an animated kids’ series created in partnership with Moonbug Entertainment, featuring characters like Empathy Elephant and Dynamic Dinosaur. Each short, playful episode tackles essential life skills such as resilience, empathy, and emotional regulation, inspiring kids to grow emotionally smarter in a fun and engaging way.

Watch All Episodes

Meet Me in the Middle | Children’s Book

Meet Me in the Middle is a children’s book by Gary Vaynerchuk, featuring a unique flip-the-book format that presents the same story from two perspectives: Patient Pig and Eager Eagle. Through their contrasting approaches to a basketball game, the story imparts lessons on empathy, balance, and understanding different viewpoints. Inspired by Vaynerchuk’s Twelve and a Half, this book aims to teach kids and help parents/educators talk about emotional intelligence and the value of compromise in a fun way.

Purchase Here

VeeFriends Live

VeeFriends is amping up our community connection through interactive, real-time livestream experiences. Across platforms like Fanatics Live, Whatnot, and TikTok LIVE, community members can join exclusive events, enjoy live shopping and sales, discover behind-the-scenes content, and engage directly with artists, creators, and the VeeFriends team, turning viewers into active participants and building stronger, meaningful relationships.

Whatnot

TikTok LIVE

Fanatics Live

VeeCon

VeeCon 2022, 2023, and 2024 have each built on the foundation set by the previous year, growing into a powerful hub for VeeFriends collectors and the broader community. These gatherings feature influential speakers, interactive workshops, and a celebration of creativity and collaboration, all designed to inspire attendees to push the boundaries of what’s possible in their personal and professional lives.

2022 VeeCon Official Recap Video

2023 VeeCon Official Recap Video

2024 VeeCon Official Recap Video

Yearly VeeFriends Recaps

From the exciting launches and releases to community highlights, VeeFriends’ yearly recaps offer a comprehensive look back at the growth of the VeeFriends ecosystem. Explore everything from 2021 to 2024 and celebrate the journey with us.

VeeFriends 2021 Recap

VeeFriends 2022 Recap

VeeFriends 2023 Recap

VeeFriends 2024 Recap

Sign up for the VeeFriends Newsletter

Stay connected and get the latest updates on VeeFriends news, events, releases, and more by signing up for our newsletter. Receive exclusive insights and behind-the-scenes content straight to your inbox, keeping you up-to-date with everything happening in the VeeFriends universe.

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What is VeeFriends? Here’s Everything You Need to Know was originally published in VeeFriends on Medium, where people are continuing the conversation by highlighting and responding to this story.